For CaixaBank, I led the design and optimization of landing pages and CRM communication materials, including newsletters, app notifications, and pop-up banners. The project aimed to improve key performance metrics, such as click-through rates (CTR) and open rates, by modernizing and clarifying content to create a softer, more user-friendly experience.
As the designer responsible for the project, I crafted and refined visuals in alignment with CaixaBank's Design System using Figma. I also proposed innovative features to enhance communication performance and engagement. To build a stronger connection with the target audience, I updated imagery to reflect modern aesthetics and cultural relevance.
In addition to static designs, I utilized Photoshop to create visually appealing mockups, such as credit card visuals, and integrated motion graphics using After Effects to add a dynamic element to the pieces. By leveraging tools like Getty Images, MidJourney, and Adobe Firefly, I enhanced the overall visual quality of the project. When necessary, I applied AI technologies to develop new mockups or refine visuals, ensuring polished and impactful final deliverables.
This comprehensive approach resulted in modern, visually compelling communications that aligned with CaixaBank's brand identity and drove measurable improvements in customer engagement.
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As the designer responsible for the project, I crafted and refined visuals in alignment with CaixaBank's Design System using Figma. I also proposed innovative features to enhance communication performance and engagement. To build a stronger connection with the target audience, I updated imagery to reflect modern aesthetics and cultural relevance.
In addition to static designs, I utilized Photoshop to create visually appealing mockups, such as credit card visuals, and integrated motion graphics using After Effects to add a dynamic element to the pieces. By leveraging tools like Getty Images, MidJourney, and Adobe Firefly, I enhanced the overall visual quality of the project. When necessary, I applied AI technologies to develop new mockups or refine visuals, ensuring polished and impactful final deliverables.
This comprehensive approach resulted in modern, visually compelling communications that aligned with CaixaBank's brand identity and drove measurable improvements in customer engagement.
